Nelson Mandela Sport and Culture day mobile app

Portfolio • Aug 17, 2013

The Nelson Mandela Sport and Culture day aka the Unite campaign was to unite a nation for a large sporting and cultural festival at the FNB Stadium in celebration of South Africa's favourite son, Nelson Mandela.

I created the design for the mobile app, which unfortunately never saw the light of day. The idea behind the app was to have users engage in journeys involving historical events in Nelson Mandela's life.

I developed the digital marketing strategy and rollout which included:

The official web portal
Designed an engaging mobile experience which the client unfortunately didn't consider for the final project
Marketing requirements for the social media platforms
Digital billboard animations

The overall campaign was very successful

Nicholas Bester

I have 15 years of experience in design, development and implementation of digital marketing solutions ranging from virtual reality, 3D projection mapping, mobile apps and massive web platforms.