Cresta shopping centre festive campaign interactive bike installation

Arduino Dec 24, 2015

The Cresta shopping centre festive campaign was intended to engage consumers as if they were attending "Santa's workshop". I was requested to create a "Pedal power" bike installation that allowed consumers to donate money to charity. Consumers would push a start button and be told (via an LCD display) to cycle as fast as they could to raise turn the lights on the Christmas tree.

Nicholas Bester

I have 15 years of experience in design, development and implementation of digital marketing solutions ranging from virtual reality, 3D projection mapping, mobile apps and massive web platforms.