Fanta Voice Funneriser

by Nicholas Bester

FCB Africa, one of the partner companies in the Nahana Commuinications Group held the account for Fanta Global. The Executive Creative Director at the time was looking to execute something interesting within the digital realm, there were a number of brainstorm session that occurred with the FCB concept team where the general idea was "Make your mouth funner".

This creative direction led to the development of a mobile app that lets the user make funny voice notes that they can share to social messenging platforms such as Facebook Messenger and WhatsApp.

Technology

The Fanta Voice Funneriser was built as a native application for both iOS and Android. The developers I brought on to build this solution worked in Xamarin which compiles down to native code allowing for a responsive audio manipulation experience.

Responsibilities

  • Sourcing and managing the development team
  • Go between the client and development team
  • Technical direction